Select Works
Google, Samsung & Microsoft Campaigns
Led creative development across integrated campaigns for global technology brands, translating complex product and marketing objectives into cohesive, narrative-driven content. Partnered closely with creative, production and brand teams to define how ideas came to life across digital, motion and campaign assets—ensuring clarity, consistency, and a strong visual throughline from concept to execution. Directed cross-functional collaboration to align storytelling, design, and production, shaping work that felt native to each platform while maintaining a unified brand identity.
FX Networks — Awards Campaign StrategyLed creative and narrative positioning for awards campaigns, shaping how series and talent were presented to industry audiences. Worked closely with internal teams to curate and select episodes, scenes, and materials that best represented each show’s creative vision, ensuring a cohesive and compelling narrative across submissions and campaign touchpoints. Partnered across marketing and creative teams to maintain consistency in messaging and storytelling, aligning campaign materials with broader brand strategy while navigating fast-paced timelines and high-stakes deliverables.
US Open —Live Event & Content Production
Led production across the live event and branded content initiatives tied to the US Open, supporting the execution of high-visibility campaigns within a fast-paced, real-time environment. Worked closely with creative, brand, and production teams to ensure content and activations were executed with clarity and consistency, aligning storytelling across digital, live, and on-site touchpoints. Managed cross-functional collaboration to bring campaigns to life at scale, maintaining a strong attention to detail and ensuring the final output met both creative and operational standards.
Mercedes-Benz — Branded Entertainment & Experiential Creative Direction
Led creative direction across a portfolio of global branded entertainment campaigns, defining how Mercedes-Benz showed up across film, digital, and experiential environments.Drove creative across high-profile partnerships tied to major productions including Avatar: The Way of Water, AIR, and Ghostbusters, ensuring each integration felt native to the story world while maintaining a cohesive and premium brand identity. Partnered with studios, talent, and internal teams to translate brand strategy into unified visual and narrative systems, guiding execution from concept through delivery across on-screen integrations, campaign assets, and immersive activations. Directed cross-functional teams and external partners to bring concepts to life across motion, digital, and physical touchpoints, with a focus on elevating creative output and ensuring consistency across the full campaign ecosystem.